BZ Biz Directory

Al Cohen and Edward Santiago, co-owners and co-owners at First Choice Limousine, work together with no problems despite their differences in age and backgrounds. Cohen, 68, had experience working in luxury transportation, while Santiago, 40, was a mobile X-ray technician, but they have the same desire to run a company respected by clients and fellow operators. Santiago believes clients get the best of both worlds with him and Cohen. He acknowledges their strengths are polar opposites: “It’s like a black and tan — you get the old with the new.” Cohen builds business the old fashioned way by shaking hands, knocking on doors, and taking phone calls, and Santiago respects the results this has produced.